WHO WE ARE
SPORTS RETAIL. LICENSING. FAN COMMERCE.
Turning sports retail opportunity into commercial performance.
TSCG helps clubs, rights holders, brands and industry partners build stronger retail strategies, ecommerce operations, licensing programmes and commercial partnerships.
Specialist industry expertise
Independent commercial advice
Strategy through to delivery
Independent expertise for sports retail and fan commerce.
20+
Years of sports retail experience
6
Specialist service areas
TSCG works with clubs, rights holders, brands and industry partners to strengthen retail performance and unlock sustainable commercial growth. Our advice is independent, commercially grounded and shaped around each organisation’s priorities.
How we create value
Retail Operations
Strengthen the foundations of your retail operation through better planning, buying, stock control, merchandising and commercial discipline.
Merchandising, Product & Licensing
Strengthen retail performance through clearer operating models, commercial control, effective stores, connected systems and practical transformation.
Ecommerce & Digital
Improve digital retail performance through stronger platforms, customer journeys, conversion, data and connected commerce.
Advisory & Interim
Access experienced strategic, fractional and interim leadership to navigate change, strengthen capability and deliver critical priorities.
HOW WE WORK
From insight to implementation
Understand the opportunity
We begin by understanding your organisation, commercial priorities and operating environment. Through focused analysis and stakeholder conversations, we identify the opportunities and constraints that matter most.
This gives us a clear, evidence-based foundation for the work ahead.
Define the direction
We turn evidence into a focused strategy, setting clear priorities, commercial objectives and a practical route forward. Every recommendation is shaped around your organisation’s capabilities, resources and ambition.
The result is a commercially grounded plan that is ready to activate.
Move from plan to action
We work alongside your team to turn strategy into delivery, supporting implementation, partner engagement and the decisions needed to maintain momentum.
Progress remains focused, measurable and connected to the commercial outcomes agreed at the outset.
Build lasting capability
We help establish the processes, tools and ways of working needed to sustain progress beyond the initial engagement. Where appropriate, we continue to provide advisory or interim support as priorities evolve.
Our aim is to leave your organisation stronger, clearer and better equipped for continued growth.
Making a difference
Retail Operations & Ecommerce Transformation
“That Sports Consultancy Group were instrumental in helping us successfully launch our new street-facing retail store and transition our overall retail operations during a critical period of growth.”
Jim & Rob Brooks
Retail Strategy & Commercial Advisory
“Lee doesn't simply provide an opinion or a presentation and then move on. He gets into the detail, understands the problem and works with the people around him to turn his thinking into something actionable.”
Lee Jenkinson
Commercial Growth & Strategic Sales
“Lee has been instrumental in improving our strategic sales function, having implemented the new account management structure, introduced and driven the EXO RFID partnership agreement, and played a key role in day-to-day account management and sales.”
Sam Nixon
Sports Retail Transformation
“There aren’t many people with Lee’s depth of experience in sports retail. His track record speaks for itself. If you’re looking for someone to help transform your retail business and make it a meaningful part of your organisation, I would recommend giving Lee a call.”
Daryl Seidman
INDUSTRY EXPERIENCE
Experience across sports, retail and technology
Our consultants bring experience gained through direct TSCG engagements and through work delivered in previous senior roles across sport, retail and technology. The organisations shown below reflect that combined professional experience.
Logos are shown for identification only. Their inclusion should not be interpreted as confirmation of a current client relationship, partnership or endorsement.
WHO WE SUPPORT
Supporting organisations across sport and fan commerce
News & Insights
