Sports Retail Consultancy

Professional consultancy services tailored to sports clubs & organisations, sports brands, rights holders, and supply & service providers to the professional sports retail sector

With over 50 years of combined industry experience across sports retailing and brand licensing, a developed business network of industry contacts, suppliers, brand experts and business leaders, we’re exceptionally placed to collaborate on any projects within this field which require our specialist experience.

That Sports Consultancy offer consultative advice and support, specialising within professional sports retail operations and brand IP licensing. With a wealth of experience across professional clubs, brands and rights holders, That Sports Consultancy are dedicated to offering your business the support it needs within this sector.

Our consultants have a wealth of industry time-served experience, across club retail operations, licensed right holder’s, sports brand retailing, high-street retail operations, licensed brand supply partnerships and league-governing bodies.
Direct experience across this multitude of varying retail and wider sports business operations, each with it’s own unique complexities, allows our consultants to be best placed in terms of assisting your business. Adapting our blended experience to your opportunity ensures that we can succesfully deliver the results you’re looking for.

Our professional service offering covers a wide cross-section of related opportunities, from strategy creation and implementation, to managing and overseeing your retail business unit profit and loss accounts. Our experience within the industry allows our consultants to assist your business or project in whichever way you require.

Speak to us today about your specific requirements.

Full Retail Consultancy

We can provide a fully managed retail & licensing consultancy, providing strategic leadership and KPI reporting within the business unit. This service is ideal for those not wanting to outsource to a 3rd party operator.

Retail Audit

If you’re looking for guidance and advice, our retail audit provides a root and branch analysis of the current retail operation. Our consultants will provide a full presentation highlighting challenges, opportunities and a suggested go-forward strategy.

Retail Strategy

Our consultants have a wealth of experience in defining and implementing sustainable retail strategies across many professional sports clubs. If you have a requirement to overhaul or tweak your strategy, we’re here to help.

Business Development

Are you looking for a vastly experienced focused resource across business development, but don’t want the full time overhead? Our team can provide either ad-hoc or a retained level of support for your business aiding growth plans, opening new opportunities or getting that brand new product to market.

Buying & Merchandising

Struggling with your product range or assortment? Or, simply want a fresh pair of eyes to evaluate your buying & merchandising approach? We have vast experience in building assortments and analysing stock, sales and inventory levels to maximise trading performance.

Sourcing & Liquidation Services

If you have a need for more stock for your business, or are looking to liquidate deadstock or overstock volume, our connected consultants will work with you to achieve your goals.

eCommerce

Our expert eCommerce knowledge ensures we can offer a professional service to elevate & scale your digital store presence to the next level. Our services range from an audit of your online presence to full management of your store. We can also assist with identify the most suitable platform, should you be looking to make a change.

Brand Licensing

Are you maximising your opportunities within brand licensing? Our consultants can advise on suitable licensed categories for your club or organisation brand, and suggest licensing partners to grow your revenues and brand IP exposure through new licensed partnerships.

Profit & Loss

We can help you ‘control the controllables’ within your retail merchandising business. We’ll assist to expand your P&L reporting to ensure all income and expenditure is fully visible and analysed, giving you the option to make simpler decisions across your business.

RFP & Contract Tender

Whether you are looking to appoint a new technology solution partner, find the most suitable shopfit & design partner, or choose your next technical kit partner, these all require an expert eye and lots of time resource. Our team can offer support from simple advice, or indeed run the whole project for you.

That Sports Merch Podcast

Hosted by Lee Hyde & Matt Hudson, That Sports Merch Podcast is a monthly podcast show discussing all aspects of sports merchandise, within the professional game.
Offering insight across the industry through feature interviews with industry experts, retail leaders and a whole lot more. Covering all sports across the globe from giants of the NFL to minnows of football’s non-league.

"Lee has been instrumental in improving our strategic sales function, having implemented the new account management structure, introduced and driven the EXO RFID partnership agreement, and played a key role in day-to-day account management and sales. His contributions have had a significant impact, and we’re in a much stronger position because of his work."

Sam Nixon

General Manager, Jonas Sports

10/03/2025

"Working with Lee and the team at That Sports Consultancy is an absolute pleasure. Their industry sector experience is second to none and the impact on our retail operation has been incredible! We were able to take on board their advice and implement new strategy to elevate our revenues to record levels"

Sam Swanton

Commercial Director, Salford City FC

20 April 2024

"Lee supported us during a pitch process for the design and build of a major Spanish European Football club. A major part of the brief was demonstrating improvements to the retail operations which included, maximising revenue capacity, system efficiencies, operational excellence and improvements to the overall consumer experience which in turn influenced key elements of the design concept. Lee’s approach was professional, knowledgeable and insightful. A great partner to have if you are needing someone with extensive retail operations expertise and a common sense approach."

Gina Mula

Founder & Managing Director, MulaShaker | B Corp

Thursday, August 31, 2017