Brand Licensing
Licensing the use of your club’s brand intellectual property (IP) can be a lucrative step in growing your retail revenues on an annual basis. Brand licensing is seen as an extension of your own retail merchandise assortment and can be a great way to expand your product portfolio without any associated stock risk. Specialist supply partners are regularly looking to collaborate with professional sports clubs in a licensed capacity to grow their client base and gain access to brand IP’s which they feel will sell well to their existing client base.
Licensing Advice
Are you looking to start your brand licensing journey but dont' have a clue where to begin? Our consultants can assist to discuss a wide range of options with you in terms of your vision and strategy for the licensing of your brand IP.
Partner Prospecting
Do you have an idea of which specific categories you are looking to considering licensing the rights to? Our team will be able to work with you to identify a range of suitable licensed partners within these categories for consideration.
Negotiation
Once you have taken your decision on preferred licensing partners, we can work on your behalf to negotiate the strongest commercial terms agreeable and present these back to you for approval ahead of preparing head of terms .
Relationship Management
Once an agreement is in place, with contracts signed, our consultancy team can ensure the licensed partner relationship is administered and operates as smoothly as possible, allowing you to concentrate on the wider business.