Sebastian Godoy has built a career deeply rooted in sports merchandising, retail, and business development over the past 14 years. Originating from Santiago, Chile, Sebastian’s connection to sport is personal and profound, shaped by his upbringing near Estadio Nacional and his experience as an elite youth and collegiate athlete in the United States.

His career path has seen him make a significant impact across the sporting landscape, starting with a 7-year tenure at Under Armour in various regional and national roles within the soccer specialty business. Following this, he transitioned to adidas, where he managed the Team Apparel business at Soccer.com, the largest soccer retailer in the world. During his time there, his business segment accounted for over half of adidas’ commercial performance at the account, while he maintained relationships with over 800 youth soccer clubs across the U.S. on behalf of the brand.

Now, as a Senior Consultant, Sebastian will drive strategy and growth for That Sports Consultancy Group in the Americas. Leveraging his deep cultural understanding and extensive business relationships across the sports landscape, he will provide optimized services tailored to sports clubs and organizations, sports brands, rights holders, and supply and service providers throughout the region. His expertise positions him to help these entities thrive in an increasingly competitive market, delivering tailored solutions for success.